A press kit QR code for journalists
Journalists scan your card or the stand sign and get the release, logos and print photos on their phone, ready to send to the desk.
A press kit QR code opens a page or a folder with everything a journalist needs: the press release, a fact sheet, logos, print-ready photos with credits and a press contact. Put the kit online, paste the link above and print the code on a card for the press table, the stand sign and the back of your business card.
The kit, straight to the newsroom
A journalist scans the press card at the stand and saves the launch photos to send to the desk.
How to hand out a press kit by scan
Gather the files
Release as PDF and as editable text, a one-page fact sheet, logos for light and dark backgrounds, and photos in print and web sizes.
Name them clearly
"Brightway-X2-blender-photo-print.jpg" tells an editor what a file is. "IMG_4471.jpg" gets skipped.
Put it on one page
A press page with each file and one ZIP of everything. Journalists on a phone download one file; at the desk, they take the ZIP.
Swap it for each news
New launch, new release: point the same code at the new kit, so cards printed last year still lead to current material.
Worked example: a blender launch at a consumer fair
- The card
- A business-card-sized press card at the reception desk: "Press kit: launch of the X2 blender" and a 2 cm code, plus the press contact's name.
- The kit
- Release in English and German, a fact sheet with the five key numbers, six photos at 300 dpi, the logo as SVG and PNG, and the speaker's headshot.
- After the fair
- The scan count shows forty journalists opened the kit; the press contact follows up with the ones who requested an interview.
Fixed or editable for a press kit?
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Fester QR-Code (statisch)
A fixed code holds the link to a press page on your site. It is free and fine when that page stays at one address.
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Bearbeitbarer QR-Code (dynamisch) Unsere Empfehlung für diesen Zweck
An editable code moves with your news: point it at the next launch kit without reprinting cards, and see how many people opened it. From $9 a month after the 14-day trial.
What editors look for first
Print-ready photos
At least 3000 pixels on the long side for print, plus a web version under 1 MB. Add a credit line in the file name or a text file.
Usage terms in one line
"Free for editorial use with credit" on the kit page answers the question editors ask before they publish.
A real contact
A name, a direct e-mail and the hours they answer during the event. A generic inbox slows down a story with a deadline.
Fragen und Antworten
Bevor Sie drucken
- Ist das kostenlos?
- Feste Codes sind kostenlos: Erstellen Sie so viele Sie möchten, laden Sie ein PNG ohne Anmeldung herunter und erhalten Sie jedes weitere Format und Druckdateien mit einem kostenlosen Konto. Bearbeitbare Codes gibt es mit einem Tarif, einem Pass, Keep-alive oder der 14-tägigen Testphase.
- Kann ich den Link nach dem Druck ändern?
- Ja, mit einem bearbeitbaren Code. Er enthält einen Kurzlink, den Sie steuern: Sie können den gedruckten Code jederzeit auf ein neues Ziel richten, und der nächste Scan öffnet die neue Seite. Ein fester Code behält den Link, mit dem er erstellt wurde.
- Kann ich meine eigene Domain nutzen?
- Ja. Eine eigene Domain ist in Pässen, ab Starter und während der Testphase enthalten. Starter umfasst eine Subdomain, zum Beispiel go.ihremarke.de, Hauptdomains gibt es ab Pro.
- Was passiert, wenn ich nicht mehr zahle?
- Bearbeitbare Codes funktionieren bis zum Ende des bezahlten Zeitraums, und nach einer fehlgeschlagenen Zahlung funktionieren alle Codes noch 14 Tage weiter. Schalten Sie Codes innerhalb von 12 Monaten wieder ein. Feste Codes funktionieren, solange ihre Links funktionieren.
What belongs in a press kit?
The press release, a fact sheet, logos for light and dark backgrounds, print and web photos with credits, headshots of spokespeople and a press contact.
Should the code open a ZIP or a page?
A page with each file plus one ZIP. A ZIP alone is awkward on a phone; a page lets a journalist take just the photo they need.
How big can the kit be?
Keep the ZIP under about 50 MB, so it downloads on hall Wi-Fi. Large video files are better as a link to a video page.
Where should the press kit code go?
On a card at the press desk, on the stand sign near the reception, on the back of the spokesperson's business card and in the press release itself.
Can I change the kit after the cards are printed?
With an editable code, yes. Point it at the new kit in the app, and every card and sign leads there from the next scan.
Does this work for a band's electronic press kit?
Yes. Put the bio, photos, music links, a live video and the booking contact on the page, and print the code on posters and merch table signs.
Your story, ready for the desk
Paste your press page and print the card for the press table.