A wine label QR code for the e-label
The back label keeps allergens and energy, and one scan shows the full ingredient list and nutrition table for that wine.
A wine label QR code opens the electronic label of that wine: the full ingredient list and the nutrition declaration per 100 ml. Wine sold in the EU may give these online if allergens and energy stay printed on the bottle. Make one page per wine and vintage, link it above and print the code beside the word "Ingredients".
Read the label in one scan
A shopper scans the back label in the wine aisle and sees what is in the bottle, per 100 ml.
How to put an e-label on the bottle
Make one page per wine
List the ingredients in descending order and the nutrition per 100 ml: energy, fat, saturates, carbohydrate, sugars, protein and salt. Your e-label provider or your own site can host it.
Keep the page plain
The page carries the label facts in the languages of your markets. Shop links, offers and visitor tracking belong somewhere else.
Make the code
Paste the page link above. A fixed code links straight to the page, with nothing in between.
Print it with the word
Put "Ingredients" or the word in the market's language right next to the code. A symbol alone does not tell the shopper what is behind it.
Worked example: a family winery with six wines
- On the bottle
- The back label shows the allergen line "Contains sulphites", the energy as E 76 kcal per 100 ml and a 1.5 cm code under "Ingredients and nutrition".
- Behind the code
- Grapes, the preservative, the acidity regulator and the full nutrition table, shown in German, French and English with a language switch at the top.
- The next vintage
- The 2026 Riesling gets its own page and its own code, so a bottle bought years later still shows the facts for the wine inside it.
Fixed or editable for a wine e-label?
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Fester QR-Code (statisch)
We recommend a fixed code here. It holds the page address itself, opens the e-label directly and records nothing about the person scanning. Free, and it works as long as the page stays at that address.
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Bearbeitbarer QR-Code (dynamisch)
An editable code sends the scan through a short link that counts scans. That suits marketing codes on the neck tag or the case. Keep the e-label itself on a fixed code. Editable codes start at $9 a month after the 14-day trial.
Label details printers ask about
Size for a back label
A code of 1.5 to 2 cm scans well from a bottle in the hand. Keep a white border of four modules, because curved glass bends the edges.
Contrast on textured paper
Uncoated or felt label stock softens the edges of the squares. Print the code in black on a flat white patch, and test a printed sample before the run.
Allergens stay printed
Sulphites, egg and milk products must appear on the physical label in words. The code adds the rest of the facts and never replaces those lines.
Fragen und Antworten
Bevor Sie drucken
- Ist das kostenlos?
- Feste Codes sind kostenlos: Erstellen Sie so viele Sie möchten, laden Sie ein PNG ohne Anmeldung herunter und erhalten Sie jedes weitere Format und Druckdateien mit einem kostenlosen Konto. Bearbeitbare Codes gibt es mit einem Tarif, einem Pass, Keep-alive oder der 14-tägigen Testphase.
- Kann ich den Link nach dem Druck ändern?
- Ja, mit einem bearbeitbaren Code. Er enthält einen Kurzlink, den Sie steuern: Sie können den gedruckten Code jederzeit auf ein neues Ziel richten, und der nächste Scan öffnet die neue Seite. Ein fester Code behält den Link, mit dem er erstellt wurde.
- Kann ich meine eigene Domain nutzen?
- Ja. Eine eigene Domain ist in Pässen, ab Starter und während der Testphase enthalten. Starter umfasst eine Subdomain, zum Beispiel go.ihremarke.de, Hauptdomains gibt es ab Pro.
- Was passiert, wenn ich nicht mehr zahle?
- Bearbeitbare Codes funktionieren bis zum Ende des bezahlten Zeitraums, und nach einer fehlgeschlagenen Zahlung funktionieren alle Codes noch 14 Tage weiter. Schalten Sie Codes innerhalb von 12 Monaten wieder ein. Feste Codes funktionieren, solange ihre Links funktionieren.
What has to stay printed on the bottle?
Allergens such as sulphites, and the energy value, usually shown as E with the kcal per 100 ml. The full ingredient list and nutrition table may go behind the code.
Can the e-label page show our shop or a newsletter sign-up?
The e-label page should carry the label facts only, with no sales or marketing content and no tracking of visitors. Put your shop link on a separate code on the neck tag or the case.
Is the letter i next to the code enough?
Use the word "Ingredients" or its translation beside the code. A symbol on its own does not tell shoppers what the code opens.
Do we need a new code for every vintage?
Yes, when the ingredients or nutrition change. One page and one code per wine and vintage keep every bottle matched to its own facts, even years later.
Which languages should the e-label show?
The languages of the countries where the wine is sold. A short language switch at the top of one page is easier to maintain than separate codes per market.
How small can the code be on a back label?
About 1.5 cm for a short link. Shorter page addresses make coarser codes that print cleanly at that size, so keep the URL short.
Every bottle, its own facts
Paste the e-label page of your first wine and print the code with the back label.