GS1 Digital Link QR code generator
One code on the pack that tills read as a GTIN and phones open as a product page.
A GS1 Digital Link QR code is a web address on id.gs1.org that carries your product's GTIN and, if you like, its batch, serial number and expiry date. Enter the barcode number above and we check the check digit. Shoppers scan to see product information, and GS1 enabled scanners read the same data.
Scan the pack, see the product
A shopper scans the code on the pack and the product details for that batch open.
Templates for this code
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Pack label
Navy square modules for labels next to the barcode.
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Info badge
A boxed code with a product info caption for the front of the pack.
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Recycling mark
Pine green with a banner for care and recycling details.
How to make a GS1 Digital Link QR code
Enter the GTIN
The 8, 12, 13 or 14 digits under your barcode. We pad it to 14 digits and check the last digit.
Add batch, serial or expiry if you track them
Batch and serial take up to 20 characters. The expiry becomes the GS1 date YYMMDD.
Download a vector file
Use SVG or EPS for packaging artwork so the code stays sharp at any size.
Test with a phone and a scanner
A phone opens the link; a GS1 scanner reads the GTIN from the same code.
Fixed or editable for GS1 Digital Link?
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Fixed QR code (static)
A fixed code points at the GS1 resolver for good. It is free and the format is the GS1 standard.
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Editable QR code (dynamic)
Choose editable to send shoppers to your own product page today and change it later, while the printed code stays on the pack. Plans start at $9 a month.
Where GS1 codes earn their space
Food packaging
Batch and expiry in the code help with recalls and freshness checks.
Cosmetics
Ingredients, usage and safety information one scan away.
Electronics
Manuals, warranty and spare parts for the exact model.
Retail shelves
Shoppers scan the shelf label to compare details while staff use the same code.
Print tips for packaging
Quiet zone
Leave white space around the code at least as wide as four modules.
Size
Long links with batch and expiry make denser codes. Keep the code at least 2 cm wide.
Plain modules
Square modules and dark ink on a light label read best on curved packs.
What goes into the code
- Required
- The GTIN with a valid check digit, written as 14 digits under AI 01.
- Optional
- Batch or lot (AI 10), serial number (AI 21) and expiry date (AI 17).
- Format
- https://id.gs1.org/01/GTIN/10/BATCH/21/SERIAL?17=YYMMDD
Questions and answers
Before you print
- Is it free?
- Fixed codes are free: make as many as you like, download a PNG with no sign-up, and get every other format and print files with a free account. Editable codes come with a plan, a pass, Keep-alive or the 14-day trial.
- Can I change the link after printing?
- Yes, with an editable code. It holds a short link you control, so you can point the printed code somewhere new any time, and the next scan opens the new page. A fixed code keeps the link it was made with.
- Can I use my own domain?
- Yes. A custom domain is included on passes, from Starter, and during the trial. Starter covers one subdomain, for example go.yourbrand.com, and apex domains start on Pro.
- What happens if I stop paying?
- Editable codes work to the end of your paid period, and after a failed payment every code keeps working for 14 days. Turn codes back on within 12 months. Fixed codes keep working as long as their links do.
What is a GS1 Digital Link QR code?
A QR code whose content is a web address in the GS1 Digital Link format. It carries the GTIN and other GS1 data inside the link.
Can checkout scanners read it?
Scanners that support GS1 Digital Link read the GTIN from the code. Keep the regular barcode on the pack as long as your retailers ask for it.
Which GTIN lengths work?
GTIN-8, GTIN-12, GTIN-13 and GTIN-14. We check the check digit and pad shorter numbers to 14 digits.
Can I add the batch and the expiry date?
Yes. Batch and serial numbers take up to 20 characters, and the expiry date is written as YYMMDD.
Do I still need the regular barcode?
Keep the linear barcode as long as your retail partners ask for it. Both can sit side by side on the pack.
Is it free?
The fixed GS1 Digital Link code is free in SVG, PNG, JPG, WebP, PDF and EPS, ready for packaging artwork without an account.
One code for the till and the shopper
Enter your GTIN above and download a GS1 Digital Link QR code.