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QR code types

Each type does one job when it is scanned. Pick the job, and the generator on that page is already set up for it.

A QR code can do more than open a website. Depending on its type, a scan can join a Wi-Fi network, save a contact, open a pre-filled e-mail or text message, start a phone call, show a place on the map, add an event to the calendar or fill in a bank transfer. Some types carry their data inside the code and work offline. Others hold a link and need a connection. Pick the type that matches what people should do after scanning; each page below explains it and has the generator ready.

Links and documents

Codes that open something online: a page, a file or an app listing.

  • QR code for a website

    Any web address: a shop, a booking page, a form or a landing page. Choose fixed for a link that stays put, editable for a link you may want to swap later.

  • PDF QR code

    Upload a menu, brochure or manual and print one code for it. Replace the file later and the printed code opens the new version.

  • App store QR code

    Opens your app's install page in the App Store or Google Play, from a poster, a receipt or the packaging of your product.

Contact details

Codes that save you to a phone or start a conversation, on cards, signs and vehicles.

  • QR code business card

    A contact code sized for the back of a printed card, so a new contact saves your details in one scan instead of typing them in later.

  • vCard QR code

    A contact file inside the code itself. Scanning shows a ready contact with an add button, and it works with no internet connection at all.

  • MeCard QR code

    A contact in the short MeCard format, for badges and labels where every square counts.

  • Phone number QR code

    Puts your number in the phone's dialler, ready to call. Useful on vans, building signs and posters read from a distance.

  • E-mail QR code

    Opens the mail app with recipient, subject and text filled in. Good for orders, sign-ups and feedback that should land in the right inbox.

  • SMS QR code

    Opens a text message to your number with the words already typed, which makes keyword opt-ins and quick replies a one-tap job.

Customers and followers

Codes that turn a visit into a review or a follow while the customer is still there.

  • Google review QR code

    Opens the review form of your Google Business Profile directly, which removes the searching that makes most customers give up.

  • Instagram QR code

    Your handle turned into a profile link that opens Instagram on the phone, so people follow you from a poster, a bag or a shop window.

Data that works offline

Codes that carry everything inside the squares, so they work without a connection.

  • Wi-Fi QR code

    Network name, password and security type in one code. Phones offer to join the moment they read it, with no password to spell out.

  • Text QR code

    A note, an instruction or a serial number shown on screen, straight from the code. It needs no link, and it works without internet.

  • Google Maps QR code

    A pin on the map from exact coordinates, opened in Google Maps, Apple Maps or the phone's own map app, ready for directions.

  • Calendar event QR code

    An event entry with title, date, time and place. Phones offer to add it to the calendar, which keeps your date from being forgotten.

  • EPC QR code (Girocode)

    A SEPA credit transfer in a code: recipient, IBAN, amount and reference, filled into the payer's banking app for them to confirm.

Social profiles and chats

Codes that open a profile, a channel or a chat, so people follow or message you from print instead of searching for your name.

  • Facebook QR code

    Your page, group or event address in a code, so people reach it from a flyer or a counter without searching for your name.

  • TikTok QR code

    A profile or video link in a code, so packaging and posters turn into views and follows instead of a search for your handle.

  • YouTube QR code

    A video, playlist or channel link in a code, for manuals, classes and posters where a clip explains more than print can.

  • LinkedIn QR code

    A profile or company page link in a code, so a conversation at a stand or a talk ends with a connection, not a lost name.

  • WhatsApp QR code

    A click-to-chat link in a code, so customers message your business from a door, a bag or a menu without saving your number first.

Menus, offers and link pages

Pages that change often: the menu, this month's offer, or one page with all your links. Editable codes keep the print the same while the page changes.

  • Menu QR code

    A code on every table that opens the current menu, so a new dish or a price change never means reprinting.

  • Coupon QR code

    A code that opens a discount or voucher page, so flyers and receipts bring people back and you control when the offer ends.

  • Link in bio QR code

    One code that opens a page listing all your links, for posters and stalls with room for only one square.

Music, bookings and payments abroad

Codes that play a song, book a visit, or get you paid with UPI, Pix, PromptPay or crypto.

  • Spotify QR code

    A code on posters, merch and sleeves that opens your song, album, playlist or podcast in the listener's app.

  • Booking QR code

    A code that opens your booking page, so clients book the next appointment at the desk, the door or the card.

  • UPI QR code

    A code that opens a UPI payment to your UPI ID in Google Pay, PhonePe, Paytm, BHIM or any bank app.

  • Pix QR code

    A static Pix QR code with your key, name, city and optional amount, ready for the counter or the bill.

  • PromptPay QR code

    A PromptPay QR code for your mobile number or ID, with an optional amount, for counters, bills and stalls.

  • Bitcoin QR code

    A code that fills in your Bitcoin, Ether or Litecoin address and amount in the payer's wallet app.

Pages for products, places and causes

Hosted pages for packaging, property listings, hiring, donations, audio and pet tags.

  • Product QR code

    A code on the packaging that opens a product page with specs, manual, reorder link and warranty registration.

  • GS1 Digital Link QR code

    A QR code that carries your GTIN, batch and expiry in the GS1 Digital Link format, for tills and for shoppers.

  • Real estate QR code

    A code on the sale sign that opens the listing with photos, key facts, map and a viewing request form.

  • Hiring QR code

    A code on the Now hiring sign that opens the job post with an apply button.

  • Donation QR code

    A code on the collection box or poster that opens a donation page with card, PayPal and bank options.

  • Audio QR code

    A code that opens a page with an audio player and notes, for episodes, tours, lessons and voice messages.

  • Pet ID QR code

    A collar tag code that opens your pet's profile and a form a finder uses to reach you.

Pages for events, people and feedback

Hosted pages you build in the app: a wedding or event page, a photo gallery, a CV, a tip jar, a feedback or sign-up form, your social profiles and a page of your own.

  • Event QR code

    A code that opens your event page with date, schedule, map, RSVP and a calendar button.

  • Wedding QR code

    A code for invitations and tables that opens your wedding page with RSVP and photos.

  • Photo gallery QR code

    A code that opens a page of your photos in a grid with captions.

  • Social media QR code

    One code that opens a page with buttons for all your social profiles.

  • Video QR code

    A code that opens a page where your YouTube or Vimeo video plays, with notes and links.

  • Business QR code

    A code that opens a page with your hours, address, map, phone and photos.

  • Feedback QR code

    A code that opens a star rating and comment form, with your review link for happy guests.

  • Form QR code

    A code that opens a short form for sign-ups, leads and registrations.

  • Landing page QR code

    A code that opens a mobile page you build from blocks: text, images, buttons, forms and video.

  • Tip QR code

    A code that opens a tip page with three amounts, linked to your payment pages.

  • Resume QR code

    A code that opens your online CV with experience, skills, a PDF and your profiles.

Tickets, loyalty and records

Hosted pages that do a job on the spot: tickets checked in at the door, stamp cards, guest-list RSVPs, sign-in sheets, asset labels, certificate checks, flipbooks, file downloads, photo drops and AR viewers.

  • QR code ticket

    A unique ticket code per attendee, checked in once at the door.

  • Digital stamp card

    A loyalty card on the customer's phone, stamped by your staff with a PIN.

  • RSVP QR code

    A code on the invitation that opens a reply form for your guest list.

  • QR code sign-in sheet

    A code at the door where people sign in and out, each entry with the time.

  • Asset tag QR code

    A label code that opens the record of an item with owner, location and maintenance log.

  • Certificate verification QR code

    A code on a certificate that opens your record of it with its status.

  • Flipbook QR code

    A code that opens your catalogue or magazine as a book that turns page by page.

  • File QR code

    A code that opens a download page for a Word, Excel, PowerPoint or ZIP file.

  • Photo drop QR code

    A code on the table that collects your guests' photos in one album.

  • AR QR code

    A code on the box that lets buyers place the product in their room.

Codes with rules and links

Editable codes that pick the destination per scan: by phone, country or time, split between pages, opening your app, or a short link to say and type.

  • Smart redirect QR code

    One code with rules: iPhone, Android, country, language or time of day each get their own destination.

  • A/B test QR code

    One code that sends each scan to page A or page B by weight, with scans counted per page.

  • App download QR code

    One code that opens the App Store on iPhone, Google Play on Android and your site on a computer.

  • Deep link QR code

    A code that opens a screen inside your app, with the store or a web page when the app is missing.

  • Short link

    A short link without a code, for slides, radio, emails and text, counted and changeable like an editable code.

Pages for care, queues and talks

Hosted pages for an emergency card, a product passport, a virtual queue, slides and playlists, and a code that opens your App Clip.

  • Emergency QR code

    A wallet card or helmet code that opens your emergency info and calls your ICE contacts.

  • Digital product passport QR code

    A product label code that opens the passport: materials, footprint, repair and recycling.

  • Virtual queue QR code

    A counter sign code that gives each guest a number and shows how many are ahead.

  • Presentation QR code

    A last-slide code that opens your deck, the Google Slides original and several PDFs.

  • Playlist QR code

    A code that opens a playlist of audio tracks or a gallery of videos.

  • App Clip QR code

    One code that opens your App Clip on iPhone and your Instant App on Android.

How to choose the right type

  1. Start from the action

    Ask what the person should do right after scanning: read, save, call, join, pay or visit. The type follows from that.

  2. Check whether it must work offline

    Wi-Fi, contact, text, calendar and payment codes carry their data, so they work in a basement or before a guest is online.

  3. Decide fixed or editable

    Data inside the code is set once printed. If the destination may change, an editable code holds a short link you can point elsewhere later.

Questions and answers

How many types of QR codes are there?

Technically a QR code just stores text. What phones do with it depends on the format of that text: a web address opens a browser, a WIFI entry joins a network, a vCard creates a contact. The pages above cover the formats phones act on.

Which QR code type is the most common?

The website link, by far. It is also the most flexible, because the page it opens can contain anything. The other types exist to skip a step, like typing a Wi-Fi password.

Can one code do several things?

A fixed code has one type. To offer several actions from one code, link it to a page with several buttons, for example a hosted page on an editable code.

Do all types work with the phone camera?

Current iPhone and Android cameras act on links, Wi-Fi, contacts, e-mail, SMS, phone numbers and calendar events. Payment codes are read inside banking apps rather than the camera.

Not sure which type you need?

Start with a website link: it works for almost anything, and the generator on the home page makes one in seconds.

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