Trade show lead capture with one QR code
Offer something worth a scan, collect the contact on a short form, and know after the fair which wall brought the leads.
For trade show lead capture, put a QR code on your booth that opens a short form offering something visitors want, such as the price list, a sample or a demo slot. Visitors leave their name and e-mail, get the offer straight away, and you follow up with a list instead of a pile of cards.
A scan becomes a lead
A visitor scans the wall poster from the aisle, leaves an e-mail and gets the price list straight away.
How to collect leads at your stand
Pick the offer
A price list, a product sheet or a demo booking. Visitors scan for something they want today.
Build a short form
Name, e-mail, company and one question. Your form tool sends the offer automatically.
Give each wall its code
One code on the back wall, one on the counter and one on the flyer, so you see which placement works.
Follow up within days
Export the form answers and write while the visit is still fresh in mind.
Worked example: a pump maker at an industry fair
- The stand
- A back wall poster reads "Scan for the 2027 price list" above a 15 cm code, readable from the aisle.
- The form
- Four fields and a tick box for a callback. The price list arrives by e-mail a minute later.
- After the fair
- The scan counts show the aisle poster outdid the counter card, so next year the budget goes to wall graphics.
Fixed or editable for a booth?
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Fixed QR code (static)
A fixed code opens one form link and cannot be counted. It suits a single small stand where the link never changes.
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Editable QR code (dynamic) Our pick for this job
Editable codes count scans per placement, let you switch the offer between show days and reuse the printed wall at the next fair. A campaign pass covers 50 codes from $49, paid once.
What makes visitors scan
Size for the aisle
A code of 12 to 15 cm on the back wall reads from three to four metres, where people walk past.
Name the reward
"Scan for the price list" works; "Scan me" does not. People scan when they know what they get.
Staff can scan too
Team members can open the form on a tablet for visitors who prefer to talk first.
Questions and answers
Before you print
- Is it free?
- Fixed codes are free: make as many as you like, download a PNG with no sign-up, and get every other format and print files with a free account. Editable codes come with a plan, a pass, Keep-alive or the 14-day trial.
- Can I change the link after printing?
- Yes, with an editable code. It holds a short link you control, so you can point the printed code somewhere new any time, and the next scan opens the new page. A fixed code keeps the link it was made with.
- Can I use my own domain?
- Yes. A custom domain is included on passes, from Starter, and during the trial. Starter covers one subdomain, for example go.yourbrand.com, and apex domains start on Pro.
- What happens if I stop paying?
- Editable codes work to the end of your paid period, and after a failed payment every code keeps working for 14 days. Turn codes back on within 12 months. Fixed codes keep working as long as their links do.
What should a trade show QR code link to?
A short form that gives visitors something useful at once: a price list, a catalogue, a sample request or a demo booking.
How big should a booth QR code be?
Plan 1 cm of code width for every 30 cm of scanning distance. For a back wall seen from four metres, that means 12 to 15 cm.
How do I know which booth placement worked?
Give each placement its own editable code. The scan counts per code show which wall, counter or flyer brought the most visits.
Can I reuse booth graphics at the next show?
Yes, with editable codes. Point them at the new form or offer in the app and hang the same prints again.
Is a QR code better than a badge scanner?
They work well together. Badge scanners capture people you speak to; a code on the wall also reaches visitors who walk past without stopping.
Leads you can follow up
Paste your booth form link and print the wall code before the fair.